Here is What You'll Learn
Blogs/Website Content is not a set it and forget it process
I will show you how to multi-purpose your blog content to save time and get the most out of your time spent posting blogs. When you take the time to create content for your site, you should make sure it is search friendly and then easily share it. I'll show you how to triple the value of your time spent making new content for your website.
How to set up a basic WordPress site to use for your blogs
I’ll show you how easy it is to do a one-click install although many of you have a WordPress site already but not the blog portion.
How to use the default theme that WordPress includes, or where to go to pick from other themes
Finally, I’ll show you how to start creating a new blog post.
Plugins and Finding and installing Yoast for SEO
I’ll show you the plugins section of WordPress
I’ll show you how to find the Yoast SEO plugin and install it
I’ll briefly explain what Yoast does to help you with SEO
Key steps for making blogs search engine friendly
I’ll talk about your main title and how you tie that into your keywords/ keyphrase, your first paragraph, and your feature image
I’ll show you how to include best practices for using external and internal links within your posts
I’ll show you what to fill in for Yoast to connect your post to what shows up in search results
Email Marketing Services and why they are better than regular emails
I’ll explain the benefits of an email marketing service
I’ll show you about lists and sign up tools
I’ll show you how to quickly and easily create an email newsletter in my favorite email service, Constant Contact
The "Secret Sauce" that is a dynamic block in email
Last but not least - I’ll show you how easy it is to connect the blog posts you’ve already written for your website to an email newsletter to share them with people who have signed up for your email list. This is the missing link that way too many businesses ignore and it is so easy to do!
About Paula Sageser
I am a website designer and content writer by trade, and an advocate for small business communications by passion. I believe Form without Function is a waste of website potential. I provide extra help with marketing and strategy. I want every Utah small business owner to have a website with purpose that matches business goals with customer needs.
What People Say
I have to give a huge shout out to what feels like my own personal website guru Paula Sageser. She always answers the call, like seriously, always answers my call :) and knocks out my vision so efficiently.
This is our 3rd site together. For more than 5 years she has helped me look more professional than you all know I act :)
We went live in less than two weeks. Thank you a gazillion times over at PCS Creative Services LLC.
Prior to working with PCS Creatives, we did not have a website at all to showcase the Utah Women's Networking Group. We were only known through Facebook and did not have a one stop location for events, member information, membership options and other important information. I am also clueless as to what is the best program to host the website and any of the add-ons to the website. Paula is an expert and provided me with a variety of choices and research to make the best decision we could for our organization's needs.
Executive Directory UTWNG
I've used many designers over the course of my business to help pull out what is in my head and apply it to paper, online and on signs. Hands down Paula has been my favorite person to work with. She's fast and usually waiting on me for content. Websites and design are living documents that need constant revision. Paula's really does help you tame the wild world of the web.
Owner - Mountainside Spa